Pain Points

Due to a lack of passenger flow data and customer attribute analysis, chain store managers often rely solely on experience or intuition when formulating business strategies. This easily leads to blind decision-making and a lack of market basis. Furthermore, staffing can easily become wasteful, and service workflows can become slack or undisciplined, leading to a decline in service quality. During peak hours, customers are left waiting too long, which ultimately decreases customer satisfaction and damages brand reputation.

To address this, JOVISION utilizes the Fusion Cloud Platform to count store traffic in real-time and analyze the gender and age of customer groups based on video footage captured by cameras. It generates statistical dashboards to assist operators in business management.

Solution Advantages

Digital Analysis of Store Traffic to Provide Data Support for Decision-Making

Refined Traffic Analysis: The traffic analysis feature of the Fusion Cloud Platform visually displays the number of people entering, leaving, and passing through specific areas during specific time periods. This helps store operators digitally analyze changes in store traffic, optimize product layouts and promotional strategies, and provide accurate data support to evaluate marketing campaign effectiveness.

Optimized Customer Analysis: Utilizing the Fusion Cloud Platform allows for gender and age analysis of the target customer groups that chain stores focus on. By analyzing segmented customer groups, stores can formulate more precise marketing and service strategies, improving marketing effectiveness and customer loyalty.

Performance Improvement: Store operators can export traffic data spreadsheets from the Fusion Cloud Platform backend to assist in management decisions, comprehensively boosting store performance.

Refined Management with Distributed Authority and Regions: Remote Store Inspection to Optimize Resource Allocation

The Fusion Cloud Platform enables management based on "distributed authority and regions." Headquarters managers can centrally manage branch stores at all levels and monitor branch operations in real-time, achieving efficient online remote store inspections to ensure smooth and efficient overall operations. Based on traffic fluctuations across different areas and time periods, store managers can flexibly adjust employees' working hours and station distributions, optimize inventory management, shorten customer waiting times, improve service quality, and enhance store and brand reputation.

Dual Protection for Store Monitoring and Theft Prevention: Traceability Queries Provide Evidence

The Fusion Cloud Platform employs 4-megapixel high-definition traffic-counting cameras, precisely deployed at key locations such as store entrances/exits, warehouses, and cash registers. They not only accurately monitor traffic but also guarantee store security in real-time. In the event of unexpected situations like financial or goods disputes, the system provides reliable evidence for traceability to ensure clear accountability. Furthermore, the devices support two-way audio intercom functionality, further enhancing security protection for the surrounding environment and truly prioritizing both safety and efficiency.

Target Customer Groups

Chain stores, such as chain restaurants, coffee shops, convenience stores, supermarkets and retail stores, clothing stores, new retail, etc.

Solution Topology Diagram